Marcus McCoan is a Cornish and London based Singer, songwriter and producer. He has written songs for the likes of BTS, whose album went to number 1 in 80 countries on the iTunes Chart. His own music includes Hair Down and Chemical, with a new single coming out in early 2020.
We worked with Marcus to build and implement a strategy to help build awareness and his reach with, his solo music. We wanted to generate a buzz running up to the launch of his next single and a clear plan needed to be introduced to help Marcus to reach new music lovers across the UK and further.
Concentrating mainly on Facebook and Instagram, we ran various campaigns which helped to create markedly more engagements and interactions across all the platforms (Facebook, Twitter and Instagram). Naturally, this rise in post engagement and the value added into his posts, Marcus saw that his following increased on all platforms as well.